0:10Skip to 0 minutes and 10 seconds Hi, my name is Khush, and I work in Innovation. Welcome to the Digital marketing module. This module consists of six lessons.
0:18Skip to 0 minutes and 18 seconds These are: an Introduction to digital marketing, Banner advertising, Pay-per-click, Search engine optimisation, Email marketing, and Integrated digital marketing. By the end of this module, you’ll have hopefully learnt three things.
0:32Skip to 0 minutes and 32 seconds First one is: what is digital marketing and why it’s important for businesses. Number two, the different marketing strategies that are available. And lastly, the importance of balancing and integrating the different marketing strategies. The module is assessed by two means. Firstly, at the end of each lesson, there’s a multiple choice quiz containing five questions on the videos. This is for you to check what you’ve learned. Secondly, at the end of the module, there’s a task for you to complete and upload to the site. The task gives you the opportunity to go beyond what you’ve learned from videos and learn even more about digital marketing. We really hope you enjoy the course.